About EduIndex
We help UK universities stay visible in the age of AI discovery. Eduindex provides the first independent ranking of AI visibility in higher education - and the practical support to improve it.
The Challenge
AI is transforming how people search, learn and make decisions. Prospective students, researchers, partners aren't just Googling universities anymore - they're asking ChatGPT.
If your university isn't visible to AI, it's invisible to the people who matter.
Our Mission
To help every university understand, improve and take control of how it is seen by emerging AI platforms and large language models (LLMs).
Why Now?
Embracing the ascent of AI is no longer optional.
AI tools and LLM‑powered search are fast becoming the gateway to information. It is imperative institutions act now to be visible, relevant and competitive as those behaviours accelerate and embed.
Who we are
EduIndex is brought to you by the AI-innovation experts at Jagged Edge, working in partnership with marketing and media strategists at Anything is Possible.
Together we've created the UK's first AI-visibility ranking for higher education institution.
Jagged Edge is an AI-first innovation consultancy dedicated to guiding organisations through tech disruption. They build bespoke AI tools, deliver training programmes, and help businesses redefine their future by harnessing innovation.
Anything is Possible is a full-service media, tech and creative agency experienced in transforming brands through data-driven strategy, technology and creative campaigns.
We partnered with Jagged Edge to embed AI across the Marketing Department supporting knowledge enhancement and efficiencies. Jagged Edge collaborated closely with our team; identified high impact use cases, supported team upskilling, and developed solutions that delivered quantifiable gains. They ensured we were joined up in terms of AI supporting our Marketing strategy. The Jagged Edge team is both extremely knowledgeable and a pleasure to work with. We have seen a huge difference in ways of working and team knowledge as a result of this partnership.
Richelle Quinn, Director of Marketing
Sheffield Hallam University
We plan, buy and create marketing that drives measurable growth.
Data | Tech | Media | Creative
We help organisations challenge convention, accelerate change and build what's next.
We design organisations, develop people and build teams that make growth possible.
We're an AI+ organisation: combining deep AI capability and systems with marketing, media and measurement expertise.
The Human:AI Ratio (H:AIR) is a framework we formulated to redistribute routine, repetitive tasks to AI - freeing people to focus on judgement‑led, strategic work.
Our track record in deploying AI responsibly and at pace. Cross‑functional expertise: modelling, content structure, media activation and measurement. Independent methodology designed for transparency and fairness.
Who we work with
Universities, institutions and organisations seeking to improve their AI visibility
We work with leading universities and higher education institutions across the UK and beyond, helping them understand and improve how they are represented in AI systems.
What we can do for you
We help universities take a proactive stance in the era of AI by offering services designed to improve your position in the knowledge graphs, data sets and training corpora used by LLMs. Our services include:
We assess how visible your institution is to leading LLMs and AI platforms, identify gaps in content, citations, links and data sources.
A practical roadmap to improve how your institution appears and is referenced in AI platforms.
Anything is Possible crafts media campaigns, creative content and measurement frameworks to amplify visibility in critical channels.
Jagged Edge delivers training for teams- the latest developments in AI, prompt-engineering and institutional positioning.
We design and deploy AI agents ready to scale across your organisation, with clear oversight and measurable impact.
Built for scale organisational operating systems with AI at the core.
In a world where inbound enquiries, applicant behaviour and research engagement are increasingly shaped by AI-driven interfaces, being visible to AI is no longer optional. If your institution is not surfaced in LLM outputs, you risk being invisible to students, researchers and international audiences who are turning to AI agents for answers.
Eduindex shows what's working, what's missing and roadmap for what to do next.
If you want a clear diagnosis of your AI visibility - or a partner to help you improve it - get in touch.
Ensure your institution is seen, cited and chosen in the next generation of discovery.